2023年北京考研英语二真题及答案

Section Ⅰ Use of English

Here’s a common scenario that any number of entrepreneurs face today: you’re the CEO of a small business and though you're making a nice 1 , you need to find a way to take it to the next level. what you need to do is 2 growth by establishing a growth team. A growth team is made up of members from different departments within your company, and it harnesses the power of collaboration to focus 3 on finding ways to grow.

Let's look at a real-world 4 . Prior to forming a growth team, the software company BitTorrent had 50 employees.Working in the 5 departments of engineering, marketing and product development. This brought them good results until 2012, when their growth plateaued. The 6 was that too many customers were using the basic, free version of their product. And 7 improvements to the premium, paid version, few people were making the upgrade.

Things changed, 8 , when an innovative project marketing manager came aboard, 9 a growth team and sparked the kind of 10 perspective they needed. By looking at engineering issues from a marketing point of view, it became clear that the 11 of upgrades wasn't due to a quality issue. Most customers were simply unaware of the premium version and what it offered.

Armed with this 12 , the marketing and engineering teams joined forces to raise awareness by prominently 13 the premium version to users of the free version. 14 , upgrades skyrocketed, and revenue increased by 92 percent.

But in order for your growth, team to succeed, it needs to a have a strong leader. It needs someone who can 15 the interdisciplinary team and keep them on course for improvement.

This leader will 16 the target area, set clear goals and establish a time frame for the 17 of these goals. This growth leader is also 18 for keeping the team focus on moving forward and steer them clear of distractions. 19 attractive, new ideas can be distracting, the team leader must recognize when these ideas don’t 20 the current goal and need to be put on the back burner.

1.A. purchase B. profit C. connection D. bet

2.A. define B. predict C. prioritize D. appreciate

3.A. exclusively B. temporarily C. potentially D. initially

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