这两天,中外媒体纷纷关注“美国‘TikTok难民’涌入中国...
这两天,中外媒体纷纷关注“美国‘TikTok难民’涌入中国小红书”这一热点话题
#小红书登顶43国下载榜首##小红书2天新增超过70万用户#...相关消息不断刷新热搜很多网友高呼:小红书迎来了“泼天流量”!据媒体报道:2021年起小红书开始试水海外市场而这次外国网友涌入可能是小红书“出海”*成功的一次有网友戏称:“小红书变成小洋芋了”“严格来说这不是出海,是海水倒灌”那外媒是如何介绍“小红书”的呢?我们今天一起来看下,积累常用表达CNN Business:The great social media migration: Sudden influx of US users to RedNote connects Chinese and Americans like never beforeAs Supreme Court justices ponder (考虑)the future of TikTok in the United States, a growing number of American social media users have responded by moving to an unlikely alternative: Xiaohongshu, a hugely popular social media app in China.The app, which means “Little Red Book,” often shortened by US users to RedNote, surged to the top position on Apple’s US App Store on Tuesday.Founded in 2013, Xiaohongshu is one of China’s biggest social media platforms with 300 million users, according to research firm Qian Gua. Described as China’s answer to Instagram, the app has become especially popular for sharing tips on travel, makeup and fashion.But while it has cornered the Chinese market, it hasn’t gained much prominence beyond the Chinese-speaking world. Until now.NPR:What to know about RedNote, the Chinese app that American TikTokkers are floodingThe start of this week saw a dramatic uptick in Google searches and social media posts about RedNote, as well as its surge to the top spot of the "free apps" chart on Apple"s app store. The market intelligence firm Sensor Tower told NPR that its data indicates RedNote is also the top-ranked social app on the Google Play store on Wednesday — a big jump from #162, where it stood this time last year.A person close to RedNote told Reuters that more than 700,000 new users joined in just two days.NBC NEWS : Chinese TikTok alternative RedNote tops app charts ahead of potential TikTok banWhat is RedNote, and what are people saying about it?RedNote is a Shanghai-based Chinese-language social media app that offers a little bit of everything Americans are used to in a social media app. Users can share videos, post pictures, make text posts and access a host of shopping features.The interface is different from TikTok’s in that a video does not immediately start playing upon the app’s opening and users must log in to begin using it. However, it is similar in that it serves content it thinks each user will like.另外也来看看Chinadaily的表达 :1. Xiaohongshu-linked stocks surge as app tops US download chartsXiaohongshu, also known as RedNote, was launched in 2013 and has grown into one of China"s most popular social media and e-commerce platforms.2. Chinese app RedNote surges to top spot amid looming TikTok banFounded in 2013, RedNote initially focused on overseas shopping advice but has since evolved into a comprehensive lifestyle platform. The app allows users to share product reviews, lifestyle tips and personal experiences through text, images and short videos.In December 2024, RedNote boasted approximately 300 million monthly active users globally.RedNote"s user base consists primarily of young, urban Chinese women, with 70 percent of its users reportedly born after 1990. However, the recent influx of American users has begun to diversify its user demographics.The platform"s success can be attributed to its unique blend of social media and e-commerce features. Users can share content and purchase products directly through the app, creating a seamless shopping experience.转载来源:Inter Catti 微信公众号参考来源:CNN Business;NPR;NBC NEWS;Chinadaily;END【声明】内容整理自网络,版权归原作者或平台所有,由星度小编进行综合整理,如有侵权请联系删除。想要了解或咨询更多信息欢迎添加我们的微信
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